Saturday, October 17, 2009

Amelia Earhart: Fashion Mogul?

There’s a new movie coming out staring Hillary Swank as Amelia Earhart, who was most famous for being the first female pilot to fly solo across the Atlantic. Seeing the below trailer reminded me of an article I read a couple months ago in the Huffington Post about how Earhart started a clothing line in order to fund her record breaking flying career.



From the Huffington Post article:
Earhart and her husband convinced the U.S. Rubber Company that her name would sell, and Amelia Earhart Fashion, underwritten by the tire enterprise, debuted in 1934. The clothes were offered in special Amelia Earhart shops in a single department store per city (in New York, Macy's and in Chicago, Marshall Field's). The label, sewn into each garment, featured the aviatrix's signature in black with a thin red line streaking through it to a little red plane soaring in the right corner.

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